The Christmas commercials started bright and early the day after Halloween. Actually, I saw a couple in the week BEFORE Halloween. Really? Do we really need that much time to think about one holiday?
As a retailer myself, and having worked for one of the largest retailers in America, I get it. I know that the fourth quarter has a huge impact on the bottom line, and it is crucial to get customers in the door. But how many hours do you really need to do that?
We have been busy putting together our own strategy for the holidays, and how we can attract customers to spend their hard earned money at our business. Ad budgets have dwindled, and we need to get very creative to sell those gift cards.